Sea Treats, the award-winning brand of Tower Pet Products, are pleased to announce its achievement in attaining Marine Stewardship Council (MSC) certification for their 100% natural Fishcake Bites dog treats.
Fresh fish sourced in Grimsby is the key ingredient, but not just any fish, it’s sustainable and traceable carrying the MSC blue fish label. Every day fish or fish skins from seafood (which are also suitable for human consumption) arrive daily at Tower Pet’s factory.
Gentle air drying techniques are used to turn the fish and fish skins into natural, nutritious healthy treats. Fish is high in essential fatty acids and omega oils and really good for the animal as a treat - dogs love fish! It’s great for dogs with allergies as it’s hypo-allergenic, wheat, gluten, soya grain free!
Well known as a brand you can trust, this latest achievement builds on the company’s previous success with MSC certified Whitefish dog jerky treat and its Aquaculture Stewardship Council (ASC) certification for its Salmon Jerky dog treat. The crunchy Fishcake Bites are made using sustainably sourced, pure fish with no meal and offer a lower-fat treat which dogs love. The popular Fishcake Bites are ideal for any sized dog and are packed with natural goodness associated with fish.
Mike Dillon, Managing Director of Tower Pet Products, comments: “We are immensely proud to land another big fish! This time it’s a whopper for the pet sector and Great Grimsby! Our Sea Treats brand is built on quality and trust and we run our factory the same as any other seafood approved factory. They are high quality products you can trust.”
Toby Middleton, MSC Programme Director, is delighted that the Sea Treat brand now includes MSC certified fish in their pet products. “Tower Pets have made fantastic efforts to ensure their customers can ensure the sustainability and traceability of the fish in its dog treats. Not only is fish a healthy choice for dogs, now it carries the blue fish label which means it can be given to pets by owners with a good conscience. This is a great start to any range!”