The MSC, which stands for Marine Stewardship Council, was founded back in 1997.
They are an international, not-for-profit organisation who run an exciting and ambitious program which aims to transform the world's seafood market and promote sustainable fishing practices.
MSC sustainability standards were developed through intense collaboration between scientists and conservation groups, along with experts and stakeholders from within the fishing industry.
Sea Treats are proud to say that included in our natural fish-based dog treats range, is the World's First white fish jerky dog treat which complies full with MSC sustainability standards, and therefore has earned the MSC Certification.
When you buy our MSC certified treats, you can be safe in the knowledge that they were produced using fish derived from an independently verified sustainable source.
The MSC is considered the world's premier authority on sustainable fishing, and their assessment procedure is recognised as one of the most rigorous and comprehensive of its type.
MSC Certification is not just a simple logo on our products - it underlines our strong commitment to protecting the world's oceans and the fragile marine ecosystem that dwells within it.
Our oceans must be safeguarded, as they support the livelihoods of 10% of the world's population - fish also makes up 1/6 of our animal protein.
The situation is not helped by unsustainable fishing practices that put fish populations and ocean habitats under pressure. Coastal fishing communities are also at risk.
By purchasing MSC certified products (such as our tasty Sea Treats), you're helping to protect an entire ecosystem, and ensure healthy, thriving oceans for the future.
MSC provides the solution to an increasingly important issue. They make sure that fish stocks are healthy, the environment is protected and livelihoods are secured.
You can be confident when buying MSC certified products that the ingredients can be traced back to a sustainable fishery.
You'll also help to drive change, and you can enjoy your seafood today safe in the knowledge that there will be plenty more for tomorrow.
The MSC's official website has a wealth of information concerning their vision for sustainable fish.
If you are interested in learning more, please visit: https://www.msc.org/